D Y Patil International University, Akurdi, Pune
Search results: 1884
- Teacher: Sulaxan Jadhav
- Teacher: Dr.Rahul Weldode
- Teacher: Dr.Rahul Weldode
B.A. JMC: Semester - I
Course Name: INTRODUCTION TO ADVERTISING
Course Code: JMC 103
Course Credits: 4
Course Objectives:
• To introduce concepts, processes, and theories of Advertising
• To introduce Advertising and Process, its relevance, methods, and applications
• To acquaint them with important aspects of the process of Advertising
• Explain various Models and Theories of Advertising
Course Outcomes:
On completion of this course, the students will be able to:
• The expected outcome is for all students is to develop a broad understanding of the advertising theory and practice.
• Students will become equipped with the means to analyses advertisements and theory in dynamic ways.
• Understanding which intellectual abilities are essential to the approach within the advertising processes.
• Develop awareness of appropriate advertising strategies based on the learned objectives.
- Teacher: Sandeep Dongare
- Teacher: Mr Amit Kumar Om
- Teacher: Ms. Pragati Pallavi

- Teacher: Ms. Pragati Pallavi
- Teacher: Rashmi Dharwadkar
- Teacher: Dr. Bahubali Shiragapur
- Teacher: Bhanuprakash Bussagari
Course Description cum Session Plan
Introduction to Animation - DES2403
SEM – IV / 2ND YEAR
● Course Instructor
Name: Ketan M Deore
Office Number:
Phone: 9712695416
Email: ketan.deore@dypiu.ac.in
Office hours: 9:00 am to 5 pm.
Location: DYPIU Akurdi.
● Teaching Assistant
Name: Shruti Bir
Contact: NA
Office Hours: 9:00 am to 5 pm.
Location: DYPIU Akurdi.
- Level (who can take this course?): 12th pass / Elementary and Intermediate course certificate
- Credit: 1-1-4-4
- Evaluation: Internal and external assignments (80 + 20 )
- Breakup of evaluation: % wise (80% internal and 20% external / jury)
- Maximum Number of Students: 44
Course Objectives:
● Understand the history and evolution of animation as a form of communication.
● Acquire fundamental skills to navigate the life cycle of video film making.
● Develop concepts, stories, and synopses for animated projects.
● Pre-visualize camera angles and shot division for storytelling purposes.
● Write screenplays and scripts tailored for animation.
● Explore various animation mediums to execute final stories effectively.
● Create concept art and character designs for animated projects.
● Collaborate effectively in group projects, particularly in storyboarding and production phases.
● Apply appropriate techniques for animation production, including shooting, animation, and editing.
● Present their animated works for grading and constructive feedback.
Prerequisites:
- Basic understanding of visual communication principles.
- Familiarity with design software/tools would be beneficial but not mandatory.
Course Syllabus:
Modules |
Lect. |
Module 1: Introduction of Students and Faculty (3 hrs) ● Ice-breaking activities ● Introduction to the course objectives and expectations ● Overview of faculty expertise and resources available |
3 |
Module 2: Introduction to Animation and Screening of Animation Films (3 hrs) ● History and evolution of animation ● Introduction to key animation techniques ● Screening and analysis of classic and contemporary animated films |
3 |
Module 3: Study of Principles and Process of Animation (6 hrs) ● Principles of animation (e.g., squash and stretch, timing, anticipation) ● Understanding the animation pipeline ● Hands-on exercises to apply animation principles |
3 |
Module 4: Introduction to Adobe Animate (6 hrs) ● Animate UI, Tween Animation – ● To learn and understand the UI of Adobe Animate application |
3 |
Module 5: Symbol Animation (6 hrs) ● Symbol Animation – Learn and understand the fundamentals of symbol animation technique in Adobe Animate using the ball bounce examples ● Introduction to tween animation and its types |
3 |
Module 6: Advance level of symbol animation (6 hrs) ● Advanced symbol animation & Path Animation – Learn and understand the fundamentals of symbol animation technique in Adobe Animate along with path animation |
3 |
Module 7: Motion tween animation and graph editor (6 hrs) ● Motion Tween Animation and Graph Editor – ● To learn the technique of motion tween which is the core of Adobe Animate application and to implement the same in terms of attractive animations. |
6 |
Module 8: Masking (6 hrs) ● Masking - using masking to create 3D Planet in Animate, Cell Animation – ● To learn the masking technique in Adobe Animate to make the animate creative and attractive |
6 |
Module 9: Panning and Zooming (12 hrs) ● Pan Shot and Zoom shot animation – ● To learn and understand the camera panning technique in Adobe Animate |
06 |
Module 10: Introduction to walkcycle (18 hrs) ● Stick Figure Walk cycle, Symbol Walk cycle – To learn the technique of stick figure animation in Adobe Animate and to implement it in the form of stick figure character animation ● Complete walkcycle using symbol system – To learn and understand the process of animating the stick figure character in Adobe Animate |
12 |
Module 11: Project (6 hrs) ● Project Discussion and Assigned to the students – To understand the importance of the project and implement the same as the given instruction, To follow the deadline and submit the project in the given timeframe. ● Project status review 1 – To check the status of ongoing students project and solve their issues |
6 |
Module 12: Presentation of Project/Informative Video (6 hrs) ● Project status review 2 – To check the status of ongoing students project and solve their issues ● Project doubts solving session – TO check and solve individual doubts regarding the project. |
6 |
Total Hours |
60 |
Lesson/Session Plan:
Sr. No |
Content (Daily Plan) |
Date (Proposed) |
Date (Actual) |
1 |
Animate UI, Tween Animation – To learn and understand the UI of Adobe Animate application |
29/01/25 |
|
2 |
Symbol Animation – Learn and understand the fundamentals of symbol animation technique in Adobe Animate using the ball bounce examples |
30/01/25 |
|
3 |
Advanced symbol animation & Path Animation – Learn and understand the fundamentals of symbol animation technique in Adobe Animate along with path animation |
31/01/25 |
|
4 |
Masking - using masking to create 3D Planet in Animate, Cell Animation – To learn the masking technique in Adobe Animate to make the animate creative and attractive |
05/02/25 |
|
5 |
Motion Tween Animation and Graph Editor – To learn the technique of motion tween which is the core of Adobe Animate application and to implement the same in terms of attractive animations. |
06/02/25 |
|
6 |
Pan Shot and Zoom shot animation – To learn and understand the camera panning technique in Adobe Animate |
13/02/25 |
|
7 |
Filters, Loop Animation using stick figure animation – To learn the filter for effects and the process of loop animation in Adobe Animate |
14/02/25 |
|
8 |
Stick Figure Walk cycle, Symbol Walk cycle – To learn the technique of stick figure animation in Adobe Animate and to implement it in the form of stick figure character animation |
21/02/25 |
|
9 |
Complete walkcycle using symbol system – To learn and understand the process of animating the stick figure character in Adobe Animate |
24/02/25 |
|
10 |
Project Discussion and Assigned to the students – To understand the importance of project and implement the same as the given instruction, To follow the deadline and submit the project in the give timeframe. |
25/02/25 |
|
11 |
Project work |
27/02/25 |
|
12 |
Project work |
28/02/25 |
|
13 |
Project work |
06/03/25 |
|
14 |
Project status review 1 – To check the status of ongoing students project and solve their issues |
07/03/25 |
|
15 |
Project work |
10/03/25 |
|
16 |
Project work |
11/03/25 |
|
17 |
Project status review 2 – To check the status of ongoing students project and solve their issues |
12/03/25 |
|
18 |
Project work |
13/03/25 |
|
19 |
Project work |
17/03/25 |
|
20 |
Project work |
18/03/25 |
|
21 |
Project work |
19/03/25 |
|
22 |
Project doubts solving session – To check and solve individual doubts regarding the project. |
20/03/25 |
|
23 |
Project doubts solving session – To check and solve individual doubts regarding the project. |
21/03/25 |
|
24 |
Project submission (Informative Animation) |
24/03/25 |
|
● Course Outcome:
CO1 |
Demonstrate a comprehensive understanding of animation principles and techniques. |
CO2 |
Exhibit proficiency in developing concepts, stories, and storyboards for animation projects. |
CO3 |
Showcase skills in character design, concept art, and background creation. |
CO4 |
Apply appropriate techniques for animation production, including pre-production, production and post production. |
Text book: "The Animator's Survival Kit" by Richard Williams.
"Animation 1: Learn How to Animate Cartoons Step by Step" by Preston Blair
Reference book: "The Illusion of Life: Disney Animation" by Frank Thomas and Ollie Johnston
"Animation 1: Learn How to Animate Cartoons Step by Step" by Preston Blair
● Study Materials:
● PDF/NOTES/WEB REFERENCES.
· The Illusion of Life by Disney: 12 Principles of Animation
· Adobe Animate Tutorials: Adobe Help Center
___________________________________________________________________________________
Approved / Not approved
(Dr. Madhavi Deshpande)
Dean Academics - DYPIU
Director
School of Commerce and Management,
D.Y. Patil International University, Akurdi, Pune
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