This course offers a comprehensive examination of the concepts of social diversity, inclusion, and human rights within the context of contemporary society. Students will explore the intricate interplay between various aspects of diversity, the importance of fostering inclusion, and the principles and practices of human rights. Through interdisciplinary perspectives, this course equips students with the knowledge and skills necessary to promote social equity, diversity, and respect for human rights in diverse social settings.
- Teacher: Dr. Pallavi Jha
Course Objectives:
On completion of this course, the student should be able to:
describe the writing process for various media
describe the process of translation
utilize knowledge gained in writing accurately and creatively for mass media
- Teacher: Maan Bardhan Kanth
Upon completion of this course, the student should be able to:
● Describe the basics of Design and Graphics
● Utilize knowledge gained in the application of elements and principles of design in different forms of Visual and Graphic Communication for Print and Web Media
● Apply the knowledge of photo editing software for the design
- Teacher: Mr Amit Kumar Om
B.A. JMC: Semester - I
Course Name: INTRODUCTION TO ADVERTISING
Course Code: JMC 103
Course Credits: 4
Course Objectives:
• To introduce concepts, processes, and theories of Advertising
• To introduce Advertising and Process, its relevance, methods, and applications
• To acquaint them with important aspects of the process of Advertising
• Explain various Models and Theories of Advertising
Course Outcomes:
On completion of this course, the students will be able to:
• The expected outcome is for all students is to develop a broad understanding of the advertising theory and practice.
• Students will become equipped with the means to analyses advertisements and theory in dynamic ways.
• Understanding which intellectual abilities are essential to the approach within the advertising processes.
• Develop awareness of appropriate advertising strategies based on the learned objectives.
- Teacher: Mr. Sandeep Dongare
- Teacher: Mr Amit Kumar Om
Introduction to Journalism (JMC 101) in the B.A. JMC curriculum (2020 Batch) provides a foundational understanding of journalism, focusing on the evolution and principles of print journalism in India. Students explore the vital role journalists play as the Fourth Estate, learning to define news and its essential elements. Differentiating news from features, articles, and backgrounders, they grasp the nuances of news reporting, attribution, credibility, and various news types. The course also emphasizes the broader societal role of journalism, fostering critical thinking and comprehension through practical exercises and real-world newspaper analysis."
- Teacher: Ms. Neha Dubey