D Y Patil International University, Akurdi, Pune

Programme

B. Des

Discipline

GD & UX

Academic Year

2022-23

Specialization

GD

Batch

2021

Year

2023

Course Code

DES402

Semester

4

Type of Course

Core

Course In-charge

Nayanatara Tampi

Core Faculty

Nayanatara Tampi

Co-Faculty

-

Visiting Faculty

Aziz Poonawala, Manav Kambli

L

ST

P

Total

Marks

Internal

Work

External Jury

External Task

External Exam

Total

Credits

4

Max.

80

20

0

0

100

Hours

16

28

10

54

Min.

32

8

0

0

40

Session No.

Topic & Sub-Topic

Duration (Hrs.)

1.        

Introduction to advertising, lecture

2

2.        

Assignment on Headlines and Taglines

4

3.        

Introduction to market research for branding

2

4.        

Assignment on research report for selected brand

4

5.        

Introduction to brand tonality and brand archetypes

3

6.        

Introduction to tools of Copywriting and Case studies presentation

3

7.        

Assignment on brand tonality and market repositioning

6

8.        

Presentation of students work and Jury

4

9.        

Introduction to types of writing for content creation

2

10.    

Assignment on ideation for content creation

4

11.    

Introduction to Organic content and successful blog writing

2

12.    

Assignment on Blog post for organic brand content

6

13.    

Introduction to Social media platforms and brand content

2

14.    

Assignment on Social media posts for brands

4

15.    

Final presentation and jury for module

6

Total  Hrs.

54

Faculty

Name

Signature

Date

Course I/C

Prof. Nayanatara Tampi

Director

Prof. Dr. Vijay Shah