D Y Patil International University, Akurdi, Pune : Search results

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Psychology and Human Factors

Psychology and Human Factors

Objective(s) -

Gain an understanding of how human and social factors affect the relationship

between people and technologies, tools, environments, and systems.

Gain an understanding of the human behind the term “user,” including the

user’s memory and decision-making and problem-solving skills

Learn how cognition and perception, which encompass attention, memory,

thought, the “senses”, play a role in affecting the experience of design.

Understand how decisions are made using mental models and how emotion

and cognitive biases affect user experience.

Learn how to create effective designs as well as identify potential pitfalls in

your design, basing them on how the brain manages and prioritizes the sensory information it receives.

Understand how social context and environment influences human behavior.

Session No.
Topic & Sub-Topic
Duration (Hrs.)

The human brain, subconscious mind, psychology of interaction design, cognitive frameworks

5

Cognition and perception, visual perception and color vision
3

Memory, types of memory
3

Thinking, action, learning, mental models, cognitive biases
3

Attention, choice, cognitive load.
5

Emotion and experience, peak experience, flow
3

Visceral, behavioral and reflective design
5

Feedback loops, social validation and virality
3

Total Hrs.
30hrs.

Prerequisite/s- Understanding of Design-related courses: While not a strict prerequisite, taking courses in design or related fields like graphic design, industrial design, or human-computer interaction can be advantageous. These courses can provide you with a foundational understanding of design principles, aesthetics, and user-centered design.
Mode of submission - Soft Copies