The core objective of the course is to give the students an overview of the digital world. How the digitalization has changed the functioning of media and how some new dimensions have been added to the world of marketing. On completion of the course, the will be able to utilize all the digital channels purposefully and optimally. The course will not only make them industry savvy but will also make them competed enough to set up their own start-ups.
- Teacher: MS.DOYEL DUTTA